![]() This is a gentle way to introduce products and services to your readers, without a hard sell. Your audience have subscribed to receive your newsletter so they might also be interested in the books you’ve read recently. You could include images, music, articles or stories that inspire you. This goes back to adding a personal element to your company newsletter. ![]() A case study talks about how your business solved a problem and it’s great newsletter content. This is further down the list than you might expect but your newsletter is a great place to share your triumphs including awards, new contracts, new staff and so on. Reward your subscribers by giving them first dibs on any special deals you are running. This will not only help you reuse content, but also, you will drive traffic to your blog. If you have a blog and a newsletter, include a roundup of your recent blog posts. Help to put a name and a face to the team members in your business by including a profile in your latest newsletter. Profile staff members and departments.Interview leaders in your industry and share their thoughts with your newsletter readers. If you attend regular events or you host regular events, your newsletter is perfect place to let your network know. Provide some insight or review products and tools that your audience might consider using. You aren’t the only source of information and sharing relevant and interesting articles from around the world will help boost your newsletter as a great source of information. When you keep your audience connected with what’s happening in your industry as a whole, you’ll become a valuable resource to your subscribers. Helping your readers should be at the top of your list so include some free advice in each newsletter. ![]() That might be you! Talk about some of the big news since the last newsletter or talk about things to come – but make it personal. An intro letter from the business owner.If writing your company newsletter is a chore, here are 21 content ideas to help you make each newsletter a ‘must read’.
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